Meal Service With Sliding Scale Prices Expanding to San Diego

A Los Angeles-based meal company that offers both delivery service as well as grab-and-go storefronts is expanding to San Diego. Everytable landed in town last month, launching first with its meal subscription program and a menu ranging from breakfast to salads, wraps, and hot plates that includes raspberry French toast bake, barbecue chicken salad, falafel and hummus lavash, and Thai basil noodles. Available to 82 zip codes in the San Diego area, from Oceanside to San Ysidro and as far East as Alpine. the individually-packaged meals are delivered from Everytable’s central LA kitchen.

Aiming to increase access to fresh and nutritious food, the company functions with a unique pricing structure that is tied to the median household income of each of the different neighborhoods it services, in San Diego, the sliding scale means that meal prices will range from $5 to $9.

Recently raising $16 million in its latest round of funding, Everytable also uses grab-and-go storefronts as another distribution channel. The five-year-old company is actively scouting for store locations around San Diego; a rep says they’re currently in lease negotiations for outposts in Vista, Chula Vista, and near the UCSD and SDSU campuses.