Pure Project Brewing Unveils Giant Beer Hub in Vista

In spite of the pandemic, Pure Project managed to continue to expand its presence in San Diego, opening a fourth tasting room in Carlsbad last summer and acquiring an enormous facility in Vista to house its brewery operations. Grand opening on Friday, July 30, the 14,000-square-foot hub is a major leap from its modest origins in Miramar. Designed by Tecscape, Pure Project’s new main headquarters — formerly the Iron Fist space on Vista’s “Hops Highway” — now include a spacious tasting room within view of its 15-barrel brewhouse with canning and bottling lines, administrative offices, areas designated for parties and events, and a large outdoor patio. Alongside to-go sales, its taps will pour a rotating list of 20 beers as well as beer slushies.

And co-founders Mat Robar, Jesse Pine, and Winslow Sawyer’s six-year-old brewery is still in very much in growth mode. Pure Project is also in construction on another location headed to North Park where they’re converting an automotive shop into a tasting room that will have 5,000 of its 7,000-square-feet dedicated to an outdoor beer garden.