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Pure Project Brewing Unveils Giant Beer Hub in Vista

The local brewery moves its headquarters from Miramar

Courtesy photo

In spite of the pandemic, Pure Project managed to continue to expand its presence in San Diego, opening a fourth tasting room in Carlsbad last summer and acquiring an enormous facility in Vista to house its brewery operations. Grand opening on Friday, July 30, the 14,000-square-foot hub is a major leap from its modest origins in Miramar. Designed by Tecscape, Pure Project’s new main headquarters — formerly the Iron Fist space on Vista’s “Hops Highway” — now include a spacious tasting room within view of its 15-barrel brewhouse with canning and bottling lines, administrative offices, areas designated for parties and events, and a large outdoor patio. Alongside to-go sales, its taps will pour a rotating list of 20 beers as well as beer slushies.

And co-founders Mat Robar, Jesse Pine, and Winslow Sawyer’s six-year-old brewery is still in very much in growth mode. Pure Project is also in construction on another location headed to North Park where they’re converting an automotive shop into a tasting room that will have 5,000 of its 7,000-square-feet dedicated to an outdoor beer garden.

Pure Project Vista

1305 Hot Spring Way, Vista, California 92081