Pure Project’s first North County outpost landed in the heart of Carlsbad Village just before yesterday’s reopening rollback, opening with to-go sales of growlers, crowlers, and packaged beer in cans and bottles. Co-founder Mat Robar says the brewery is working on a plan to expand the outdoor footprint of the new State Street space, as well as at its locations in Bankers Hill and Miramar, to be able to offer patio seating and food service.
Designed by local firm Tec/scape, the 1,200-square-foot tasting room features a 300-square-foot outdoor lounge and a 20-tap bar that will offer a rotating list of beers and even occasionally, beer slushies. Barrels by the Sea is a new specialty beer, brewed specifically for the Carlsbad opening, is a Barrel Aged Imperial Stout with pecan, caramel, cinnamon, and graham cracker. The building is also licensed for production, and though there won’t be any brewing done on site, the space will house barrels and casks for fermentation.
Pure Project’s production remained at full capacity during the first shutdown, with the brewery exploring new distribution avenues including direct delivery and an ongoing weekly shipping sale on Saturdays that sends beer to customers in California and Nevada. Despite the challenges of the last few months, Robar says the team is feeling hopefully optimistic and is still looking to expand the brewery in the future.