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Vietnamese Spring Roll Shop Heading to Hillcrest

Goi Cuon will also serve sandwiches, dumplings, and more

After operating as a local farmer’s market vendor for the past two years, Goi Cuon will open its first brick-and-mortar in the heart of Hillcrest that will specialize in serving its namesake dish, fresh Vietnamese spring rolls. The eatery will still keep its standing dates at the weekly Hillcrest and Ocean Beach farmer’s markets, but the shop grand opens this Monday, June 10.

The Robinson Avenue storefront, open daily from 8 a.m. to 8 p.m., will make its spring rolls to order. A popular appetizer or snack, goi cuon is based on a pliable rice paper wrapping filled with rice noodles, lettuce, mint, and cilantro. Traditional fillings, including sugarcane shrimp and Vietnamese pork sausage, will be available but Goi Cuon will also offer a range of vegan options such as crispy tofu, avocado and strawberry, and bean curd skin. Peanut sauce will be served on the side.

The eatery will also cook up crunchy egg rolls, fried and steamed dumplings, and two types of original roll creations: one is based on Vietnamese crepes and the other on pho, with a thick rice paper wrapped around grilled meat or tofu with avocado, cucumber, basil, lettuce, cilantro, and a side of coconut sauce. The menu extends to rice noodle salad bowls and banh mi, or Vietnamese sandwiches, with fillings ranging from grilled chicken to over-easy organic eggs. Its $9.99 meal combos will come with five different items plus soup and jasmine tea.

Goi Cuon

420 Robinson Avenue, San Diego, CA 92103