Medina brings a fresh and flavorful twist on fast-casual to El Cajon Boulevard. Featuring a counter-service style menu that fuses the cuisines of Morocco and Baja, the eatery grand opens on Friday, March 1 and will offer a buy one, get one free deal on tacos to the first 50 customers.
Developed first as food truck in the Bay Area, where founder Alia Jaziri participated in an incubator program put on by Google, Medina was informed by Jaziri’s North African heritage and the food she ate in Baja while growing up in San Diego. Jaziri eventually brought the concept to San Diego, where it was further refined through pop-ups, catering events, and a farmer’s market residency.
The menu is succinct, offering tacos and bowls featuring Moroccan-spiced chicken asado, housemade lamb merguez sausage, or a sweet potato and black bean combo. The bowls are based on couscous and black beans and taco garnishes include preserved lemon, scallion vinaigrette, and tzatziki crema. There’s also shakshuka, a comforting North African dish of poached egg in a smoky and spicy tomato sauce. New dishes will be added in the coming weeks, including Baja-style fish tacos, and weekend brunch is coming soon.
Open from 11:30 a.m. to 9 p.m. Tuesday through Sunday, Medina just launched a 3 to 6:30 p.m. happy hour, with all tacos priced at $3.50 and $2 off local draft beers.