Choice Superfood Bar & Juicery, which launched in Carlsbad Village in 2014 and has since expanded to Little Italy, Del Sur, and Solana Beach, will open its fourth location in coastal Encinitas this weekend. The grand opening is scheduled for Saturday, October 5 from 10:30 a.m. to 6 p.m.
Choice owner and CEO Nastasha McKeon picks up the torch from OH! Juice, which shuttered in the space earlier this week. The transition should be smooth, as both companies focus on unpasteurized and unfiltered cold pressed raw juices, superfood smoothies and bowls, and other organic bites.
After a quick redesign, the storefront will reopen with Choice’s signature menu, which ranges from juice blends like Dawn Patrol, a mix of carrot, orange, ginger, and turmeric, to Lavender Almond Milk and a variety of vegan eats that features a new lineup of toasts made with a house baked gluten-free, organic Super Loaf. Toast options include avocado toast with roasted garlic hummus and Chunky Monkey toast topped with almond butter, bananas, and coconut caramel.
Choice Superfood Bar & Juicery will also be taking over for OH! Juice in Carlsbad, with plans to relaunch in the Carlsbad Gateway Center towards the end of October.