SAN DIEGO, CALIF – June 21, 2018 – SouthNorte Beer Co. has announced a new partnership with food truck park Telefonica Gastropark in Tijuana, Mexico. The agreement stipulates that SouthNorte will brew beers at a new location in Telefonica, making it the first independent American craft brewery to have a permanent brewing facility as well as tasting room presence in Mexico.
“SouthNorte is centered around our love for Mexico and the region we live in. To partner with Antonio Gamboa and the team at Telefonica is very exciting for us. They are on the cutting edge of the food and drinks scene in Tijuana and this project allows us to interact directly with our fans in Mexico,” SouthNorte Beer Co. CEO Brandon Richards in a statement.
“Our partnership with SouthNorte is an opportunity to showcase the growth of brewing in Tijuana. I believe that an American brewery willing to plant roots in Tijuana is proof that Baja is leading the craft beer movement in Mexico,” says Telefonica Gastropark founder Antonio Gamboa in a statement. “Our goal at Telefonica is to bring different styles and flavor profiles of craft beer to a thirsty Mexican audience and we know this SouthNorte partnership will help us achieve that end.”
SouthNorte and Telefonica are anticipating a late summer or early fall kick-off to debut several small-batch offerings. The brand’s flagship beers—Agavemente, Sea Señor Mex Lager, and No Güey IPA—will continue to be brewed in San Diego with smaller experimental batches brewed in Tijuana. In addition to brewing on Telefonica’s system, SouthNorte will always be prominently featured on Telefonica’s beer menu at both Tijuana locations.