With locations throughout the Los Angeles area, Bibigo Fresh Korean Kitchen expanded to San Diego last year with an outpost in Westfield UTC’s food court. The fast-casual eatery, which grew out of a successful global brand of packaged Korean foods, revolves around build-your-own bibimbap — Korean rice bowls that can be customized with different meats and toppings.
Currently on track to open 50 new branches in the next 5 years, Bibigo is building an outpost in Fashion Valley Mall. While the majority of its eateries have been traditionally located in a food court setting, the company is moving away from that model and focusing on brick-and-mortar spaces going forward. The stand-alone Fashion Valley eatery will be part of the River Plaza section of the mall and will have a more upmarket and elevated feel.
Scheduled to debut in early 2019, it’ll still serve the hot stone bibimbap bowls that it’s known for, but the Bibigo 2.0 menu will be enhanced with more grilled meat options, small plates, and other chef-created dishes as well as a new mandu (Korean dumpling) bar.