Rolled Up, which launched its quick-service eatery specializing in burrito-sized sushi rolls on Fourth Avenue last year, is expanding into another spot in Hillcrest — a much larger space in The Hub complex. Founder James Markham of JM Concepts (MOD Pizza, Project Pie) says the 1,600-square-foot space, located next to Whistling Duck Tavern, has seating for 55 and a good-sized patio. Markham, who is concurrently working on debuting a drive-thru wood-fired pizzeria in Pacific Beach and two new food stalls for the Liberty Public Market, tells Eater that he is still deciding what to do with Rolled Up’s original location, but it may become a grab-n-go outlet and delivery hub to complement Rolled Up’s new sit-down restaurant.
Scheduled to open next month, the eatery will operate from 11 a.m. to 10 p.m. Monday through Friday and 11 a.m. to midnight on Saturday and Sunday. The expanded space will allow for more menu items; in addition to its giant sushi rolls, there will be a lobster roll wrapped in a sheet of Hawaiian sweet bread and a roll-shaped version of a bacon cheeseburger, plus sous vide desserts ranging from oreo to lemon cheesecake. Beer, wine and sake will also be served.
Mike Spilky of Location Matters secured the lease and said, “This is a great move for Rolled Up into a synergistic retail space with parking in the heart of Hillcrest.”