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Pacific Beach’s All-Day Dining Spot Plans Coffee, Beer and Healthy Eats

Counter Culture is headed to Cass Street

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Turquoise Coffee, which shuttered in April, is embarking on a remodel and expansion that will transform it into a new full-fledged restaurant called Counter Culture. Eddie Okino, who first launched the North Pacific Beach cafe 13 years ago, is partnering with Paul Fatta, another local proprietor, on the project. Fatta owns Bayside Landing in Crown Point and together, Okino and Fatta are also collaborating on North Park’s new Working Class diner.

A renovation will double the size of the Cass Street site to 2,700-square-feet, with the open air space featuring roll up doors and a spacious new outdoor patio. Okino told Eater that he still wants to cater to the morning coffee crowds while adding another all-day dining option to the neighborhood. Counter Culture will function as a casual counter-service spot at breakfast that transitions to a full-service restaurant at lunch and dinner. Serving a menu that will be mainly vegan and vegetarian-friendly, Okino and Fatta say that the dishes will lean towards the healthy side. Aiming to open this fall, the restaurant will also have 20 craft beers on tap.

Counter Culture

5026 Cass Street, San Diego, CA 92109