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More Details Emerge About Mission Bay’s New Waterfront Eatery

Shoreline will span a casual restaurant, coffee and juice bar and more

Courtesy rendering

Fresh details have been shared about Shoreline, the new hospitality project that will revamp and revitalize the San Diego Visitor Information Center, which sits at 2688 East Mission Bay Drive in Mission Bay Park; built in the 1960s local architect Richard Lareau, the building has been vacant for the last seven years.

Local firm Playground Concepts, which has a background in architecture, design and hospitality, worked with Cushman & Wakefield’s San Diego-based team The Land Group submit a request for proposal (RFP) to the City of San Diego for dibs on the seashell-shaped building, which spans 4,600-square-feet, and was chosen from a large group of applicants.

Courtesy rendering

According to a release, Shoreline Mission Bay is slated to break ground later this year and will reportedly include a counter-service style restaurant with San Diego-made wine and beer on tap, with grab-and-go options for picnics in the bayside and a walk-up coffee and juice bar. The venue will also have space for wedding and private events, and include a kid’s play area, off-site sales of large format craft beer and wine and offer beach and bike rentals.


2688 E. Mission Bay Drive , San Diego, CA 92109