Snooze Bringing More Morning Eats to La Jolla

Snooze, an A.M. Eatery, which was first founded in Denver, Colorado but has opened successful outposts in Hillcrest and Del Mar, has announced a third San Diego area location heading to the The Shops at La Jolla Village. The all-day breakfast and brunch spot, which operates 18 eateries in Colorado, Arizona, California and Texas, plans to open in La Jolla by late summer. "We've loved our San Diego community and are looking to expand our presence in the San Diego market,” said Snooze, an A.M. Eatery’s CEO, David Birzon in a statement. “We view La Jolla and the Shops at La Jolla Village in particular, as a premiere destination for both shopping and dining."

Open daily from 6:30 a.m. to 2:30 p.m., the 3,458 square-foot restaurant which specializes in creative and comforting renditions on breakfast classics plus boozy daytime drinks, joins the recently opening Mendocino Farms in the newly renovated complex. It will slot into the space that once held Elijah’s Restaurant & Delicatessen, and Snooze says that it will to continue its tradition of partnering with local non-profit organizations at this location.