Having achieved cult status in the retail sector — grocery store sales of its pints recently beat out big-name brands including Ben & Jerry’s and Haagen-Dazs —frozen dessert company Halo Top Creamery is launching its first storefront this week in Los Angeles and has its sights set on San Diego expansion.
Founded in 2012, Halo Top has become a sweet sensation for its less-indulgent “low-calorie, high-protein, and low-sugar” version of traditional ice cream, which subs in organic stevia and prebiotic fiber in place of sugar and fat; a half-cup serving of vanilla bean Halo Top is just 60 calories in contrast to the same portion of Haagen-Dazs which clocks in at 250 calories.
Eater LA reports that Halo Top will open shops at Westfield Century City and Westfield Topanga and a rep for the company confirmed to Eater San Diego that San Diego outposts are in the works; La Jolla will be a likely location. The storefronts will sell pints of its dairy-based and dairy-free ice cream, which comes in over 20 flavors including Cinnamon Roll, Mochi Green Tea, Pancakes and Waffles, Chocolate Covered Banana and Birthday Cake. A new spin on soft serve will be offered, with cone options ranging from trendy puffle cones to waffle cones shaped like taco shells.