New Personal Shopping Service Buys Your Groceries & Delivers Them

You might never have to set foot inside a grocery store again; the Bay Area-based Instacart just added San Diego to its areas of service, entering the grocery-delivery space to compete with the likes of AmazonFresh.

Now delivering to 11 neighborhoods, including Little Italy, Mission Valley, East Village, North Park and the College Area, Instacart allows you to plug your grocery list into its website or mobile app and sends a proxy shopper to pick up the items at its partner stores — Whole Foods Market, Jimbo’s...Naturally, Petco, Smart and Final, Ralph’s and Costco (where no membership is required). Delivery fees vary depending on the size of your order and when you want it delivered — within one hour, within two hours, or up to seven days in advance — convenient for both the busy office bee and the lazy couch-dweller.