As the opening of San Diego's hotly anticipated Liberty Public Market edges ever closer (its launch is now scheduled for March), Eater will introduce readers — in a little more depth — to some of the merchants who will be filling the halls at this exciting and versatile new marketplace. Last week we profiled Cane Patch Kitchen, The West Bean, Crafted and Stuffed!; in this third installment, get the scoop on everything you need to know about Venissimo Cheese, Mastiff Sausage, Mama Made Thai and Le Parfait Paris.
Founded by Gina and Roger Freize in 2003, this well-respected local business opened its flagship shop in Mission Hills with only 50 types of cheese. Soon, they will open doors to their fifth boutique filled with a wide selection of special international imports and domestic varieties of cheese - plus party trays and gift baskets and their hugely popular cheese lovers club.
WHAT TO EXPECT: A European style fromagerie showcasing the best cow, goat and sheep cheese from around the world, plus honeys, jams, olives, and charcuterie including a line of Pete Balisteri salumi products. Customers can keep track of their purchase history thanks to a new in-house app. NEW ADDITIONS: While each store carries its favorites, fun cheesy treats, including curd cones, and mac-&-cheese buns, are slated for Point Loma. EDUCATIONAL ELEMENTS: Academy Of Cheese events and classes including vendor pairing partnerships, plus cooking classes (empanadas with Cecilia's, pizzas with Mess Hall). CUSTOMER FAVORITES: The grilled 'Venini' Panini; cheese plates with salumi, crackers, dried fruit, chocolate. The 'Noord Hollander' - a crunchy, four-year-aged Gouda - is the current favorite at all Venissimo locations. DESIGN DETAILS: Minimal with rustic chalkboards, warm wooden counters, plus an authentic cowbell direct from the Austrian hometown of the Frieze family matriarch.
Specializing in craft sausages with the tagline "Manliness Refined", experienced restaurant chef Eric Gallerstein (who worked at Whisknladle, Flavor Del Mar, Lion’s Share), and early food truck pioneer/marketing whiz Jacob Bartlett founded Mastiff in 2011. Since hitting the streets two years later, this "serious kitchen on wheels" has garnered a huge loyal local following and since become recognized as one of San Diego’s most essential food trucks on the streets for catering.
WHAT TO EXPECT: All natural, hormone-free meat sausages made from scratch in-house, plus other specialty menu items including sauerkraut, pickled vegetables, mustards, and hot sauces. New sausage varieties are also in the works. SPECIALS: Market specials based on seasonal and public demands will be offered, stay tuned for more details. PRICE POINTS: Sausage sandwiches run around the $9 mark, a small order of Mastiff Fries can be added to any entree for $4; a large order of Mastiff Fries are $7; while Pig Fries, which are Mastiff Fries, topped with confit ham hock, house sausage and bacon crumble, are $10. "Other fare" (slaw, potato salad) cost anywhere from $3- $7. CUSTOMER FAVORITES: Mastiff’s "one-two" punches include the Mastiff Classic Bratwurst (which won 1st place at San Diego SausageFest 2015) - made using all natural Salmon Creek Farms Pork with farm fresh eggs, cream, pepper, ginger, and nutmeg. Plus, their crispy and delicious Mastiff Fries (which are uniquely cut, cooked three times, and then topped w/ house made harissa aioli, cotija cheese and cilantro. DESIGN DETAILS: Wood finishes and barnyard lamps that tie back to Mastiff’s tricked-out truck design. Sausages will be displayed in a cold case, and you can find all the housemade hot sauces and mustards at the specially designed condiment bar.
A farmers market favorite, Mama Made brings eclectic Bangkok style street food to Point Loma. Influenced from the central region of Thailand, and paying tribute to generations of classic family recipes, all dishes are MSG, gluten free and created with fresh, simple ingredients. The founders say: "Healthy, tasty food doesn't need to be complicated –– we simply combine mom's classic recipes rich in herbs, flavors and spice".
SPECIALS: Expect seasonal items and a special weekly menu of fresh-made vegetarian and meat dishes exclusive to Liberty Public Market. Customers can also inquire about catering options, including Mama Made’s mobile pop-up noodle station. PRICE POINT: Noodle, curry and rice dishes range from $8 - $10, appetizers and soups range from $5.50 - $9, while drinks (Thai Iced Tea and coffee) cost around $3. CUSTOMER FAVORITES: Rice and noodle dishes such as Pad Thai, basil drunken noodles, and Panang curry and fresh spring rolls with peanut sauce. DESIGN DETAILS: Clean, simple, and with a dash of color, customers can enjoy a 'farmers market style' experience watching their food being prepared while they wait.
Husband and wife team Guillame Ryon and Ludi Mas have been sharing their passion and heritage for French cuisine (and to-die for baked goods) with San Diego since opening Le Parfait Paris in late 2014. At their new Liberty Public Market showcase you can expect the same exquisite desserts and delicate pastries, where the outpost will serve as a premiere patisserie and boulangerie complete with authentic baguettes, homemade macarons, pastries and gluten free items.
SPECIALS: While the menu (minus wine and beer) will match that of its downtown location, there are a couple of new exclusive items currently in development. CUSTOMER FAVORITES: Top sellers include the salted butter macarons, flaky almond croissants, plus Le Parfait Signature dark chocolate mousse with almond biscuit, almonds and praline crisp. The Nutella French toast and eggs Benedict are also popular picks. DESIGN DETAILS: Inspired by high-end patisseries of Paris, there will be a bar area and counter space with seating for guests who wish to enjoy a meal, coffee or dessert in-house. Guests can also order items to go and enjoy within the market.