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El Zarape Launches Fresh New Casual Eatery on Adams Avenue

It opens today

Courtesy photos

El Zarape Mexican Eatery makes its official debut today on Adams Avenue. It's owned and operated by Maritza Briceño, whose husband runs the popular, long-tenured El Zarape on Park Boulevard. The couple also had El Zarape Tequileria, further east on Adams, but recently sold the restaurant and bar to new ownership.

el zarape 1

Open from 11 a.m. to 11 p.m. daily, this outpost features the greatest hits from El Zarape's accessibly-priced menu, from the 99-cent fish tacos to carne aside fries and top-selling burritos, plus bowls and combo plates. New are small street tacos, sold in mix and max trios ranging in fillings from octopus to adobada. Pro tip: don't see your favorite dish from El Zarape on Park? The kitchen here will make it for you on request.

el zarape 2

Briceño’s version of the concept is more fresh, modern and scaleable — a neighborhood taco shop updated to fit in with the fast-casual crowd. It features counter-style service and a serve-yourself beverage and salsa bar, with waitstaff to deliver food orders and other drinks, including local and Mexican beer, micheladas, mimosas, and aguas frescas. A weekend brunch will feature its own menu, including breakfast fries and quesadillas, a nopal, egg, and bean burrito and chilaquiles with egg and chicken.

El Zarape Mexican Eatery

3038 Adams Ave, San Diego, CA 92116, USA