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The Smoking Goat Owners Head One Door North on 30th Street

A new concept is on the way.

Tammy and Fred Piehl by Stacy Bostrom Photography
Tammy and Fred Piehl by Stacy Bostrom Photography

When The Smoking Goat first opened its doors in early 2010, North Park hadn't yet developed into the dining and drinking hub that it is today; owned and operated by Fred and Tammy Piehl, the restaurant grew into a fixture on 30th Street, expanding in 2012 into an adjacent space. The Piehls are now poised to have an even bigger presence on the block; the couple is prepping a new concept for the building next door that they're calling One Door North.

Tammy Piehl said they had been looking at other neighborhoods to open another Smoking Goat, but when the former Mosaic Wine Bar site became available they decided turn it into their second project; the couple is designing the 5,000-square-foot space with obrARCHITECTURE.

Executive chef Fred Piehl graduated from Le Grand Diplôme program at Le Cordon Bleu in Paris and cooked at Nine-Ten Restaurant; while The Smoking Goat has a French-inspired menu and an intimate, date-night appeal, Piehl wants One Door North to have more casual and social environment conducive to everyday eating, saying "We are excited to bring something new to our neighborhood; throughout the past few years North Park has seen tremendous growth, but there is still room for progress and we are hoping our next concept brings just that."

He'll use an existing double-decker oven to cook pizzas, side plates of locally-farmed vegetables, shareable entrees and more. One Door North's theme is discovery and education, which will influence everything from the design to a seasonal menu that may have everything from farm-to-table dishes to a few burger options. Opening in October/November, the eatery will serve lunch and dinner seven days a week with weekend brunch to follow.

Though they'll launch with a beer and wine license that limits diners to ages 21-and-up, (but also allows for off-site bottle sales), their ultimate goal is for One Door North to be family-friendly so they're planning to pursue another license that will accommodate all ages. The beverage program will include 25 taps of beer, beer cocktails, wine and a deep list of craft-made ciders.

One Door North

3422 30th Street, San Diego, CA 92104, USA

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