Every color of the rainbow, in sprinkle and candy form, fill jars on the shelves of the cake decorating and viewable demo station at the new Sugar and Scribe Bakery and Fine Food; executive chef/owner Maeve Rochford describes the scene as "Willy Wonka meets Cartier".
The bakery/restaurant opened at 7660 Fay Avenue today, in the La Jolla spot that Zenbu Sushi exited from last May.
After four years in Pacific Beach, the bakery shuttered its original location in February to focus on this next evolution of the company, which includes a full-service eatery.
Rochford told Eater that her heritage was the inspiration for the remodel of the 2,800-square-foot space, designed with a cottage feel that transplants Ireland to La Jolla by way of the Hamptons.
Open seven days a week from 7 a.m. to 7 p.m., there's a coffee bar fueled by Caffé Calabria with scratch-made pastries for breakfast and an all-day menu for the sit-down dining room that ranges from quiche to Irish classics like Guinness beef stew and vegetarian shepherd’s pie. There's also "Gourmet-to-Go" carry out service, from a counter stocked with dozen prepared food options, including roasted Brussels sprouts to salads and pot pies. The 80-seat restaurant is also serving local craft beer, wine and several champagne-based cocktails.
Rochford will be significantly expanding her custom cake business and branching out into branded lines of cake decorating sprinkles and chef wear for women; also in the works are mini versions of the Sugar and Scribe concept planned for Pacific Beach and beyond.