The latest opening from CH Projects, who just this year have already opened Ironside Fish & Oyster and Rare Form, is a bit of shift, though a complementary one, for the group who has made its name in the craft of cocktails.
Fresh off the (cold) press in the East Village is Juice, a virtuous new juice bar that aims to help dampen the after-effects of a night spent in one of CH's boozy establishments and feed the thirst of the health conscious among us.
Their Bad Decisions Package is a duo of drinks, one made with aloe vera and coconut water to hydrate pre-or-post night out, and the other, a bracing tonic that includes yuzu and cayenne to ward off a hangover. Juice's operating parnter, Lindsay Nader, is a bartender, cocktail consultant and writer whose industry experience spans from NYC's PDT and Son of a Gun in Los Angeles; she's using her drink-mixing prowess here to develop juice blends that include Drop the Beet, a mix of beets, carrot, blood orange, ginger and lemon, and Pulp Fiction, a green juice sweetened with pineapple. The produce is organic when possible, and Nader says she's working with local farms including Be Wise Ranch and Polito Family Farms.
Open from 7 a.m. to 7 p.m., Juice also makes fresh almond milk, seasoned with vanilla and sea salt, which can be blended into smoothies or poured into their nitro cold brew coffee, provided by Coffee & Tea Collective. If you're looking for something you can chew, there's a breakfast granola bowl and two lunch salads.
In addition to a retail juice bar, Juice will also serve as a commissary kitchen for CH Projects' other venues, providing freshly-squeezed citrus and syrups for their cocktails.