The corner space at Sixth Avenue and G Street, vacated by The Counter in January, will have a new concept in residence this fall; David Mainiero, who comes from a family of experienced restaurateurs, intends to open Double Standard in the space by November.
Mainiero, who owns the wood-fired NEApolitan Pizzeria & Birreria in Laguna Beach, told Eater that his new San Diego restaurant will serve pizza, pasta, chef-driven small plates and salads built with local produce. His aim with Double Standard is to provide quick-food that's high in quality in a setting that's ambitious in design, without pretense, in a 1,780-square-foot space that includes a sidewalk patio.
Cassidy Turley's Michael Burton from the Urban Strategies Group, which brokered the recent Bottega Americano and Catania said that "The space drew a ton of interest from a multitude of qualified and exciting users, including a popular Mexican eatery, but Dave's concept, combined with his vast experience and grand plan for this corner, truly stood out. His track record and his vision for this location made him the ideal choice for the landlord."
The menu will hinge on Neapolitan-style pizzas in the $15 to $17 range that will be larger and more shareable than your standard personal-sized pies. Though they'll start with just beer and wine, Double Standard is going for a full liquor license and will eventually have a craft cocktail program. Mainiero says this downtown spot is the first of several planned for the concept.
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