East Coast transplants rejoice, we're getting a lot of Rita's. The Pennsylvania-based chain of Italian ice shops, serving fruit ices, frozen custard and gelati, opened their first outpost in Carlsbad last June and just debuted a new store in Chula Vista, which is offering 50% off orders today. Rita's is reportedly bringing 30 stores to San Diego County, including Scripps Ranch, Escondido and Oceanside. [EaterWire]
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