More Baja For Whole Foods; DrinkAbout Tonight; Jimbo's Downtown Date

HILLCREST— Whole Foods Hillcrest has been all about Baja lately; debuting today in their 7th Avenue Pub is a new urban Baja menu created by chef Martín San Román which includes a ceviche trio, duck rolled tacos and scallop fundido, which skillet-bakes the scallops with wild organic mushrooms and cheese. The store is also now the home to the largest selection of bottles from Baja and Guadalupe Valley wineries outside Mexico. [EaterWire]

AROUND TOWN— It's the third Wednesday of the month, which means the free fun-time ride called DrinkAbout is back. Operated by the kind folks from Brewery Tours of San Diego, the free shuttle runs from 7 p.m. to 11:30 p.m. and links up the bars and restaurants of Normal Heights, North Park, South Park and beyond. [EaterWire]

DOWNTOWN— Jimbo's Naturally has announced the grand opening date for their new market in Westfield Horton Plaza, now scheduled for October 16 at 11 a.m. The store will include a deli, bakery and juice bar. [EaterWire]