Word is that Chad White, founder of the Plancha Baja Med pop-up, co-owner of Sea Rocket Bistro and consulting chef of the newly-opened Kamikaze 7 is planning to add another food project to his already very full plate.
The chef-about-town has been tapped to spearhead a new pizza concept that's due to drop into Westfield UTC in September.
The La Jolla location of Craft Pizza Co. will be the company's first outpost, which intends to be a more delicious alternative to the fast-food chain pizza typically found in mall food courts.
They'll serve slices, but toppings could range from cheese to local salumi or seafood; specialty pizzas might include pear and proscuitto cotto or a Hawaiian variation with charred pineapple. The eatery also plans to offer delivery service. Michael Soriano (Queenstown, The Pearl) will design Craft Pizza Co.'s space within UTC's food court.
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