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Marketing Gimmicks

Eater National has the scoop on an Uber promotion happening tomorrow in 22 U.S. cities, including San Diego. In honor of National Ice Cream Month, Uber is partnering with local ice cream delivery trucks to bring you frozen treats on demand. Tomorrow, from 11 a.m. to 5 p.m., use the Uber app and request the ""Ice Cream" option. If there's a truck near you, it'll swing by with your ice cream within minutes. San Diego's ice cream package costs $25 and feed five people. [~EN~]

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