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San Diego-based Mogl has the holiday spirit: The restaurant rewards company just rebooted with a focus on fighting hunger, a problem affecting 50M Americans. Mogl's new app lets eaters opt to instantly give back 10 percent of their tab to local food banks (every 20 cents equals one meal). Celebs are on board, too; Virgin's Richard Branson is an endorser. Put #foodporn pics to good use by letting your followers know how many meals you just donated, and check the app's local hunger tracker to see how many more are needed. Out of the 550 participating Mogl restaurants in San Diego, CEO Jon Carder says he's swiped his card at 63 of them. He's a regular at Ciro's, Kitchen 4140 and PB Shore Club. [TP]

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