Eater readers have been sending in dispatches from Zion Market, where a new concept, described as "grab-n-go meets Vietnamese pho" has just soft opened in the market's food court.
Chef Jimmy Trinh and his mother, Tammy Hoang (who owns Pho La Jolla), have teamed up to open Spotted Cow Vietnamese Kitchen, which melds Trinh's training at The Culinary Institute of America with Hoang's traditional Vietnamese recipes; an original partner, Boram Kim, is no longer involved.
Trinh told Eater that Spotted Cow seeks to make the pho experience more customizable without sacrificing authentic flavor. A bowl of their pho is built using a four-stop process wherein you choose your type of noodle, meat, vegetables, sauces and broth; the broths range from beef, chicken and vegetable to spicy beef lemongrass. Besides pho, Spotted Cow also features noodle bowls, banh mi sandwiches and steamed BBQ pork buns.
A grand opening is scheduled for next week, and Trinh hopes to open more locations of the fast-casual concept elsewhere in San Diego and beyond.
· Spotted Cow Vietnamese Kitchen [Facebook]
· CIA-Grads Intro New Customizable Pho Concept [~ESD~]